The 1980's and 1990's was the rise of the designer bags this thing that everybody wanted as it sold a social status like never before and sold a lifestyle in which everyone wanted to buy into. In the early 1980's the biggest thing that had happened in the bag industry was the rise of sports bags being made due to the growing concern for health and fitness which was a catalyst to this rise in this particular production.
Miuccia Prada also designed a bag during the 1980's which was a black nylon knapsack which became the first well known unisex bag. As the 1990's began to come about the rise of designer handbags was finally here and without this I really do not know where we would be today because they are simply the most wanted fashion accessorie ever and always will be they will just never die out the only thing that will go out and in is the trend.
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As designers rose the most memorable sales made over the 1980's was the Vera Bradley's classic quilted handbags that garnered revenue of over 1 million dollars in america within the first three years which was a massive thing for the handbag industry as nothing like this had ever been witnessed before. This really started to make the whole designer movement start to get noticed as something that wasn't so mainstream but something that was so much more desirable than that.
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With the rise of the designer bags and designer becoming well known many bags through the 1990's started to make exclusive names for themselves. In 1983 the 'Faberge Egg' evening bag was the most decadent bag ever to be seen being completely crafted with rhinestone. 1988 Donna Karan's small evening bag which then slipped into a tote was advertised as seen in their own right. 1984 Bottega Veneta's advertising campaign slogan was 'when your own initials are enough' which goes to show even the designers knew that they were the new gods in the fashion world.