The 1960's was a start of rule breaking and culture shock. This was a time when teenagers were identified and didn't want to be like their parents anymore as the new scene of rock and mods came about causing outrageous outbreaks. It was all about having the look, looking cool and having the newest on trend stuff. With the identification of teenagers and youth culture the breakdown of 'appropriate' dressing occurred and dressing rules were literally disbanded over night. It as the biggest culture shock that people had seen so far.
On top of all of that the unique style people all wanted to have brought about the large satchel bags came into style with them being made out of different fabrics and becoming a bit crazy with the trend of young people travelling over to India. Women also begun to support the feminist movement in their own way but donning bags with lots of buckles and zips as they felt it suggested a readiness, strength and edge which they felt their personality was.